The name of our brand ’’LELAS” as is of French origin and is derived from the word” Lilas ” wold. “Lilas”, French for “lilac ” means. Lilac, symbol of young souls and innocence with its aromatic fragrance, perfectly reflects our fundamental values and vision with its color symbolism blended with its natural combination.
“LELAS” around the name of love, innocence and adhering to our core values to reconstruct the Turkish perfume industry and in order to achieve our ultimate goal of becoming a leading brand worldwide in 2014, we established our brand. Our Center; it is located in Istanbul, a city that is full of heritage, culture, harmony and contradictions.
Our vision; quality and discipline it compatible with passion, allowing us to create a solid foundation for long in the perfume industry is based on local and international experience.